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Back to Overview

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Suggestions

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Afformations for self confidence!!

Afformations

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Content Planner

Go here and make a copy of this in Notion:

Krissy’s Content planner

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Things to remember

• Add mail sign-up feature to website to capture user information
• Fix link colours on website for better visibility
• Set up Eventbrite for event hosting
  • Implement Facebook events integration into website

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Reach out to Sam if you need some extra help

• The Booster Package designed for you £510
• 5 gold Wins Packages

Just use the contact form on this page to find out more

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Links

Instagram (@laura_summers)

The Freelance Lifestyle | Emma Cossey - Freelance Coach

Home Page Copy Review Freebie | Sarah Wayte

✨ Meeting Summary

The meeting focused on Krissy Quinton's transition from teaching to running a wedding cake business and coaching, discussing her branding, content creation challenges, and strategies for increasing visibility and engagement. Key decisions included maintaining the Cake Business Lounge brand and exploring new tools for managing her coaching content and client interactions. Additionally, the meeting covered optimising Krissy's cake business website for better SEO performance and enhancing user engagement through effective content strategies. Key decisions included implementing a mail sign-up feature and utilising Eventbrite for event promotion.

📋 Outline

1. Transition to Cake Business and Coaching • 00:01:00
   • Krissy Quinton has been running a wedding cake business for eight years and recently took over a coaching membership called the Cake Pro Academy.
   • She has a background in teaching and has been coached in business for the past three and a half years, which has helped her focus on the safety of flowers on cakes.
2. Branding and Visibility Challenges • 00:08:00
   • Krissy expressed concerns about the visibility of her new brand and struggles with content creation, feeling overwhelmed by her ideas.
   • She has recently tweaked her website and is preparing for the engagement season, but still feels uncertain about her identity as a coach.
3. Tools and Resources for Coaching • 00:14:00
   • Krissy currently uses a Facebook group for community engagement and MemberVault for content delivery in her coaching program.
   • Sam suggested exploring platforms like Podia or Moxie for better client onboarding and content management, as well as the importance of having a centralized database for client information.
4. Lead Generation Strategies • 00:16:00
   • Krissy has successfully created a lead magnet for her Safe Flowers course and is working on a new one for her membership program.
   • She has approximately 200 subscribers on her mailing list and is transitioning from Wix to MailerLite for better email management.
5. SEO Optimization Discussion • 0:21:17
   • Sam conducted an SEO audit on Krissy's website and will share the findings via email.
   • Krissy's blog is performing well on Google, indicating a hot topic that attracts traffic.
   • Sam emphasized the importance of providing comprehensive answers to user queries rather than just focusing on keywords.
   • The concept of EAT (Expertise, Authority, Trust) was introduced as crucial for SEO success.
6. Website Improvements • 0:26:44
   • Sam suggested adding a mail sign-up feature to capture user information and enhance engagement.
   • Krissy acknowledged that many users drop off at the current page and agreed to implement the sign-up option.
   • Sam pointed out issues with link colours on the website that need to be addressed for better visibility.
7. Event Promotion Strategy • 0:33:03
   • Sam recommended integrating Facebook events into Krissy's website to streamline event promotion.
   • She suggested using Eventbrite for hosting events, which could improve SEO and visibility.
   • Krissy plans to transition her events to Zoom for better engagement and accessibility.
8. Content Strategy and Planning • 0:39:09
   • Sam discussed the importance of creating content buckets to streamline social media posts.
   • She has offered to share a content plan to help Krissy organize her marketing efforts.
   • Krissy expressed a need to build her confidence and visibility within the cake-making community.
9. Follow-Up Actions • 0:42:56
   • Sam will send an email summarizing the meeting, including the SEO audit and additional tips.
   • Krissy will consider implementing the discussed strategies to enhance her business visibility and engagement.